Kick-Start Your Journey into Product Marketing

Discover how to bring products to market and boost business growth.
08th Sept, 2024
11 AM - 2 PM IST
Instructed by

Siddhartha Kathpalia

Founder
EX -

Akshita Kanumury

Product Marketing Manager @ Freshworks
EX -
Helped Students get placed in companies like:

Who is this workshop for?

Marketing professionals
Startup founders
Product managers
B2B marketers
Entrepreneurs
Digital Marketers
Product-based company employees
Performance marketers
Anyone interested in product marketing
Meet your Mentor

Siddhartha Kathpalia

Founder & Product Marketing Expert
Ex- VWO, Freshwork, Sulekha, Shiksha

Hey there,

I'm Siddhartha, a passionate marketer with about a decade of experience in performance marketing, content marketing, and product marketing.

My journey in the world of marketing has been driven by a curiosity to understand how businesses grow and scale. After years of working with leading companies, I've now embarked on my entrepreneurial journey, running several profitable ventures across different industries.

Throughout my career at companies like VWO, Shiksha, and Sulekha, I've sharpened my skills in bringing products to market and driving their success. 

I'm excited to share these insights and empower the next generation of product marketers.

In this workshop, we'll dive deep into the world of PMM, exploring strategies that can take your career and your products to new heights.

Let's unlock the potential of product marketing together!

Akshita Kanumury

Product Marketing Manager @ Freshworks
Ex- Tata Steel

Hi folks!

I'm Akshita, and I've had the privilege of leading Product Marketing globally for Freshworks, one of India's leading SaaS companies.

With 8-9 years of experience in the field, I've seen how important product marketing is in today's competitive landscape.

From positioning products effectively to orchestrating successful launches, Product Marketing Management plays a key role in making products successful.I'm thrilled to co-mentor this workshop along with SIddhartha and share my experiences in product marketing.

Together, we'll explore strategies that can help you grow in this exciting and impactful field.
Get ready to see product launches in a whole new light!

What will you learn in the workshop?

Introduction to Product Marketing Management (PMM)
  • Overview of PMM and its importance 
  • Role of PMM Product Development Lifecycle
  • Trends in Product Marketing
  • How to Thrive in Product Marketing 
  • Core skills for Product Marketing
Evolution of SaaS in India 
  • Rapid Expansion & Global Reach
  • Maturity and Innovation
  • Growing Awareness
Messaging & Positioning
  • Crafting compelling product narratives
  • Aligning messaging across different channels
  • Distinct place in the market that differentiates the Product from Competitors
Product Launches
  • Planning and executing successful product launches 
  • Creating buzz and anticipation for new releases 
  • Measuring launch success and gathering feedback
Sales Enablement & Intelligence
  • Sales enablement to effectively engage with prospects to drive conversions
  • Market Intelligence to understand overall Market Trends & study competitor Landscape
  • Customer Intelligence to translate unsatisfactory feedbacks inputs for Product Roadmap
Career Paths in PMM
  • Transitioning from other roles to PMM
  • Salary Situation in Product Marketing
  • Job space & Hiring

Register Before Midnight of [Current Date] to Unlock Bonuses Resources for FREE!

Bonus 1
Resource list for Product Marketing
Bonus 2
150+ Marketing AI Tools list

Get Certified

Yes! You will be certified for this workshop once you submit your assignment.

Official and verified:

Receive an instructor signed certificate with the institution’s logo to verify your achievements and increase your job prospects

Easily shareable:

Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram and Twitter.

Enhances Credibility:

Use your certificate to enhance your professional credibility and stand out among your peers!

Get the offer while it lasts!

Product Marketing Management Workshop Launch Offer (Save ₹3,000)

₹499
₹3,500
699
Enrol now and get bonuses worth ₹5,000 free. There was never a better time to grab this course.
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Enjoy the discounted price of ₹699 and save a total of ₹2,300
Enjoy the discounted price of ₹499 and save a total of ₹3,000.
The launch offer expires tonight, 12 March, 2024
Note: No exceptions would be made beyond the offer expiry date. The prices would go up and no free bonuses
Book Now

What you’ll get...

Insider knowledge on creating effective product marketing strategies
Skills to successfully position, launch, and scale products
Product Marketing in SaaS
Ability to measure & analyze metrics to improve campaign performance
Trends in Product Marketing
Tools for testing messaging
Core attributes of Product Marketers
Product Marketing Job Space and Hiring
An in-demand skill to add to your CV

And bonuses

Resource list for Product Marketing
150+ Marketing AI Tools list

Frequently Asked Questions

When does the workshop start and what are the timings?
You can get all the details related to the timings and dates of the workshop at the top of the page.
Will this be live or pre-recorded?
This workshop will be a LIVE experience with engaging discussions, case studies and more.
I made the payment but didn't receive any confirmation email.
Write to [email protected] and our awesome support team will solve your queries in the fastest time possible.
Since the workshop is live, will you be sharing recordings?
Yes, We will be sharing the recordings to those who opt for the Lifetime access to the recording.
Can I get a refund?
No. We don't provide refunds in any case. If you are not sure about the workshop, check out the testimonials, read more about the trainer, and make an informed decision. In case you miss out on attending the live workshop, we can move you to the next batch only ONCE.
When can I receive the bonuses?
After the workshop is done, you will receive all the bonuses within 48 hours.
Will I get a certificate after completion?
Yes, you will receive a certificate of completion if you finish the entire workshop.
₹499 ₹3,500
Deadline 09 February, 2023
Register Now