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The Ultimate Guide to Facebook, Instagram

Take your marketing efforts to the next level by learning how to create and run ads on Facebook, Instagram for maximum ROI
1 Day
Live sessions
14th July, 2024
11 AM - 2 PM
Instructed by

C Vikram Simhan

Marketing Manager @ DaburĀ 
*Use code "15LAKHSALE" on checkout
Helped Students get placed in companies like:

Who is this workshop for?

Digital Marketers
Traditional Marketers
Marketing Freelancers
Enterpreneurs
Business owners
Students
Anyone interested in learning Facebook & Instagram Ads
This workshop is primarily for those who are beginning their journey in poetry, but those who have reached an advanced level can attend it if they want to be reminded of why they began in the first place!
Meet your Mentor

C Vikram Simhan

Marketing Manager @ DaburĀ 

Hi there, I'm Vikram.Ā 

With 12+ years in marketing and a passion for helping businesses thrive, I've been fortunate to gain experience across various domains.

From being recognized as a finalist in the Brand Equity Young Spikes competition to my role at OPPO Mobiles, I've learned the ins and outs of traditional and digital marketing strategies.

Certified by Facebook, Google, and Amazon, I have a track record to bringing a holistic approach to media planning and execution, aiming to drive meaningful results for brands.

Iā€™m super excited to share my learnings with you all during this workshop!

What will you learn?

Fundamentals of Meta Ads
  • Ad Objectives: Breakdown of each ad objective (Awareness, Consideration, Conversion) and when to use them.
  • Key Metrics: Explanation of metrics like CTR, CPC, CPM, Conversion Rate, and how they align with business goals.
  • Buying Types: Differences between auction buying, reach, frequency buying, and when to use each.
  • Facebook Algorithm: How the ad delivery algorithm works, factors affecting ad performance, and strategies to improve ad visibility.
Deep-Dive into Meta Ads
  • Facebook Pixel Basics: Introduction to Pixel, its importance for tracking and retargeting.
  • Server-side Tracking with CAPI: Understanding the Conversions API for improved data privacy and accuracy.
  • Implementation via GTM: Step-by-step guide to setting up Pixel and CAPI through Google Tag Manager.
  • Troubleshooting: Common issues and solutions in Pixel and CAPI implementation.
Get the most out of App Ads
  • SDK Installation: Instructions for integrating Facebook SDK into mobile apps.
  • Tracking App Events: How to set up and monitor actions within your app, such as purchases or sign-ups.
  • Using Deeplinks: Implementing deep links for a seamless user experience from ads to specific sections within your app.
  • SDK Installation: Instructions for integrating Facebook SDK into mobile apps.
Audiences targeting for maximum reach
  • Core Audiences: Demographic, location, behavior, and interest-based targeting.
  • Custom Audiences: Retargeting users based on their interaction with your business.
  • Lookalike Audiences: Find new users similar to your best customers.
  • Audience Insights: Using Facebook's tools to refine and understand your audience.
Creating a Facebook funnel that converts
  • Bid Strategies: Exploring lowest cost, target cost, and manual bidding.
  • CBO vs. ABO: Comparative analysis of Campaign Budget Optimization and Ad Set Budget Optimization.
  • Building a Facebook Funnel: Designing a sales funnel using Facebook ads for different customer journey stages.
Understanding Ad Platforms and Placements
  • Platform Overview: Differences between Facebook, Instagram, Messenger, and Audience Network.
  • Placement Optimization: Best practices for choosing ad placements based on objectives.
  • Cross-Platform Strategies: Creating cohesive campaigns across Facebook and Instagram.
Ad Sequencing for Sharper Messaging
  • Sequential Messaging: Develop a series of ads that guide your audience through a narrative.
  • Creative Considerations: Crafting complementary creatives for each step of the sequence.
  • Testing and Optimization: Measuring the effectiveness of sequences and optimizing based on performance.
Complete Guide to Testing & Scaling Strategies
  • A/B Testing: Setting up experiments to test creatives, audiences, placements, and more.
  • Scaling Strategies: Methods for scaling your ads without losing efficiency.
  • ROAS Calculation: Understanding the nuances of Dashboard ROAS vs. Realized ROAS.
  • Advanced Measurement Techniques: Brand Lift Experiments and correlation Studies for Optimization.
AI-Driven Ad Content Optimization
  • Utilizing natural language processing (NLP) algorithms to generate compelling ad copy tailored to audience preferences and emotions.
  • Implementing image recognition technology to select high-performing visuals that resonate with the target audience.
  • Leveraging AI-based editing tools to enhance ad creatives and video clips for maximum engagement and conversion.
  • Ex- Canva, Lumen5, Adobe Photoshop with Adobe Sensei

Unlock Bonuses worth

ā‚¹6,998!

Bonus 1
List of key metrics used in digital marketing
worth ā‚¹1,999
Bonus 2
Best practices to Launch & Optimise Meta Ads
worth ā‚¹4,999

Get Certified

Yes! You will be certifiedĀ for this workshop once you submit your assignment.

Official and verified:

Receive an instructor signed certificate with the institutionā€™s logo to verify your achievements and increase your job prospects

Easily shareable:

Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram and Twitter.

Enhances Credibility:

Use your certificate to enhance your professional credibility and stand out among your peers!

Get the offer while it lasts!

Meta Ads Workshop (Save 50%)
*Offer Auto Applied on Checkout

ā‚¹499
ā‚¹999
ā‚¹699
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Enrol now and get bonuses worth ā‚¹6,998 free. There was never a better time to grab this course.
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Enjoy the discounted price of ā‚¹699 and save a total of ā‚¹2,300
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Enjoy the discounted price of ā‚¹249 and save a total of 50%.
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The launch offer expires tonight, 12 March, 2024
Note: No exceptions would be made beyond the offer expiry date. The prices would go up and no free bonuses
Book Now

What youā€™ll get...

Deep-dive into Meta
Audience targeting strategies that convert like crazy
Everything you need to know about Bid Strategies, CBO Vs ABO, and Facebook Funnel
Understanding all the ad platforms, placements, and targetting
Setting up your Meta Account for Scale & Success
Guide to Testing, Scaling, and Analysing Strategies to maximize ROAS
Hands-on Project on Meta

And bonuses worth ā‚¹6,998

List of key metrics used in digital marketing
Best practices to Launch & Optimise Meta Ads

Frequently Asked Questions

Can I join the workshop if I've never run ads on Facebook & Instagram?
Yes, absolutely! The Masterclass is designed to start with the basics and progressively guide you through to advanced strategies and frameworks, making it suitable for beginners.
Will I need to purchase any additional tools or software for the course?
No, there are no additional costs for tools or software required for this Masterclass.
When does the workshop start and what are the timings?
You can get all the details related to the timings and dates of the workshop at the top of the page.
Will this be live or pre-recorded?
This workshop will be a LIVE experience with engaging discussions, case studies and more.
I made the payment but didn't receive any confirmation email.
Write to [email protected] and our awesome support team will solve your queries in the fastest time possible.
Since the workshop is live, will you be sharing recordings?
No, we won't be sharing any recordings. Since it's a live workshop, it's expected that each participant will attend the workshop live. Also, recordings of a live session are just boring.
Can I get a refund?
No. We don't provide refunds in any case. If you are not sure about the workshop, check out the testimonials, read more about the trainer, and make an informed decision. In case you miss out on attending the live workshop, we can move you to the next batch only ONCE.
When can I receive the bonuses?
After the workshop is done, you will receive all the bonuses within 48 hours.
Will I get a certificate after completion?
Yes, you will receive a certificate of completion if you finish the entire workshop.
*Use code "15LAKHSALE" on checkout
ā‚¹499Ā ā‚¹999
Deadline 09 February, 2023
Book Now
For any support, please mail to [email protected]. Our support team will get back to you within 24 hours. The brands and companies that the instructors of growthschool are working or have worked, have no relation what so ever with Growthschool
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