Build your Next Million-dollar D2C Brand

Learn from people who have built million-dollar D2C brands and become part of a community of founders and practitioners to grow fast.
Learn from the top 1% of D2C founders
1:1 mentorship / 
Support from X+ Growth Partners
Application deadline 11/11/11
Next Cohort starts 3rd August, 2024

We have helped scale 1200+ D2C Brands and Enablers like

See More

9+ brands from our D2C community made it to the Shark Tank

Hair Originals
Cloud tailor
Leafy affair
The Ayurveda co.
Adil Qadri
Design Kart

D2C Market is only GROWING🚀

In today's dynamic marketplace, traditional retail giants are being outpaced by a new wave of bold disruptors. D2C brands in India are experiencing hyper-growth and now is the perfect time to be part of this D2C revolution. 
$300 Bn
By 2030, D2C is projected to dominate 75% of the $400 Bn e-commerce market in India. 
425 Million
India's online shopping base is set to reach 425 million by 2027, ranking third globally.
$60 Billion
The Indian D2C market is expected to boom to $60B by 2027 at a 40% growth rate.
So, to help you make the best of this opportunity while building and scaling your D2C brand, we’ve launched

D2C Mentorship Program

58+ Hours of Learning
8+ Modules
8+ Case Studies
8+ Assignments
1 Demo Day
Biweekly live sessions for 1 year
6+ Offline events
1:1 sessions with mentors 

Who is this program for?

✅   Early stage D2C founders
✅  Aspiring D2C founders
✅   People working at D2C brand
✅   Small business owners
✅   Retail business owners wanting to go online
✅   Agencines & Professionals working in the D2C ecosystem
✅   Angels / Investors exploring the D2C market

Learn from Industry-Leaders

Get direct mentorship from experts who’ve built and grown thriving million-dollar D2C brands

Meet your Program Director

Arman Sood

Co-Founder at Sleepy Owl Coffee | forbes 30 under 30
I quit my job in 2016 and decided to take Ayurveda to the world by going online and making it cool and appealing to 21st-century consumers while keeping all the benefits of Ayurveda alive in every product offer.

Hey there, I'm Arman Sood, co-founder of Sleepy Owl Coffee and your mentor for this program. I began my journey during my college days when my friend Ashwajeet Singh and I explored various business ideas before stumbling upon the idea of Sleepy Owl Coffee. Passionate about real coffee, we set out to revolutionize India's coffee market with our Cold Brew Coffee. Today, Sleepy Owl Coffee is a thriving brand, backed by notable investors like DSG Consumer Partners and Rukam Capital. Named to the prestigious Forbes 30 Under 30 list, I'm thrilled to share all my learnings and insights with you during this program, and I can't wait to see what we can achieve together.

Meet your Program Mentors

Arush Chopra
Chief Executive Officer, Just Herbs
Sulay Lavsi
Founder, Bummer
Amit Singhal
Partner, Fluid Ventures
Siddharth Kumar
Marketing Head - ZoloCo- founder - ScaleToPeak
Sana Shaik
Performance Marketing Lead - Google, Co- founder - ScaleToPeak
Prakher Mathur
Co-founder, Conscious Chemist
Want to know more about the mentors and the program? 
Get a Call BackDownload Brochure

What will you learn?

Designed and taught by the top 1% D2C brand leaders, you’ll master the essential concepts, proven strategies, and tools to build and scale your D2C brand

Launchpad Essentials


  • Building Your Tribe: Ice Breaker and Networking
  • Idea to Impact: Validating Your Startup Idea
  • Power Circles: Group Formation for Collective assignments and problem solvings


  • Cultivate a supportive tribe for lasting connections and collaborations.
  • Transform raw ideas into market-ready ventures with validation techniques.
  • Harness the collective genius of diverse groups to amplify innovation and growth.
module 1

D2C Landscape Exploration


  • Unveiling Opportunities: Decoding the D2C Ecosystem
  • Ride the Wave: Seizing Momentum in D2C
  • Financial Frontiers: Navigating D2C Finances with Finesse


  • Discover hidden gems and emerging trends in the D2C terrain.
  • Master the financial game of D2C, turning numbers into strategic assets.
module 2

Business Model Blueprinting


  • Blueprint for Success: Crafting Your D2C Business Model
  • Fit to Flourish: Validating Your D2C Model
  • Profit Powerhouse: Unleashing Unit Economics Mastery


  • Architect a blueprint tailor-made for D2C triumphs.
  • Ensure your model aligns perfectly with market demands and your vision.
  • Transform your venture into a profit powerhouse with razor-sharp economics.
module 3

Product Excellence Strategies


  • Design that Delights: Crafting Customer-Centric Products
  • Fortify Your Fortress: Building a Strategic Product MOAT
  • From Concept to Customer: Navigating Practical Product Development


  • Create products that captivate and resonate with your target audience and outperform your competition.
  • Navigate the product development journey with agility and precision, from idea to market.
module 4

Growth Engine Acceleration: Customer Acquisition


  • Fuel for Growth: Mastering Customer Acquisition Foundations
  • Scale Smart: Optimizing & Scaling Customer Acquisition Efforts
  • Tools of the Trade: Harnessing Cutting-Edge Customer Acquisition Tools


  • Scale your customer base intelligently and efficiently to fuel expansion with the latest tools and technologies.
module 5

Sales Mastery & Customer Retention


  • Convert Like Crazy: Supercharge Sales with Website Optimization
  • SEO Secrets: Unlocking Organic Growth & Customer Loyalty


  • Transform your website into a conversion powerhouse that drives sales with SEO
module 6

Multi-Channel Expansion & Operational Efficiency


  • Beyond Borders: Expanding Sales with Third-Party Channels
  • Peak Performance: Maximizing Efficiency Across Channels
  • Operations Overhaul: Streamlining Order Fulfillment Processes


  • Tap into new markets and revenue streams by leveraging third-party channels.
  • Fine-tune your operations to achieve peak performance and scalability.
  • Optimize order fulfillment processes for seamless customer experiences and cost savings.
module 7

Financial Mastery & Strategic Growth


  • Financial Fuel: Unlocking the Power of Bootstrap vs. Fundraising
  • Profits Unveiled: Deciphering P&L Statements for Strategic Growth


  • Navigate the critical decision between bootstrapping and fundraising with confidence.
  • Harness the insights of profit and loss statements to drive strategic decision-making and sustainable growth.
module 8

Ops Efficiency and Customer 101


  • Customer-Centric Organization Design
  • Designing an organization for scale


  • Drive growth and competitiveness in the D2C sector with Customer-centricity
  • Aligning organizational processes, structures, and culture with customer needs and preferences.
  • Measure the impact of customer-centric practices on business performance and customer satisfaction.
Beyond 8 weeks...

Nope, it’s not over.

While you’ve mastered the essentials of running a D2C brand, you will continue to build and iterate it through bi-weekly live sessions with D2C founders from various industries.

Grow Faster with an Exclusive Community
of 1200+ D2C Founders & Enablers

Tamanna Singh, MD - Uberlux India
Founder - House of Wellness
Satish Negi
Founder & Director
Pipaltree Beverages
Vaibhav Lall
Founder - PixelPay Media
Vinod Kumar
Co-founder - Ayurlife
Sudhir C
Escure Labs Private Limited
Rajneesh Punj
Co-founder & Director
Hampa Wellness Pvt Ltd
Sachin Revankar
Founder - Inspireminds
Avinash Sharma
Shararat Ventures Pvt Ltd
Junisha Malkani
Sandip Kathiriya
Easysell service Pvt Ltd
Subodh Sharma
Co-founder - Pink Woolf
Priyabrata Das
Puneet Aggarwal
Founder - Nirogam
Ninad Rajendra
CMO - Cravova Food and Beverages India Pvt Ltd
Adil Qadri
Adilqadri e-commerce Pvt. Ltd.
Imran Khan
Founder - Hiara
Husaina Dewaswala
Owner - Kraft Cellar
Abhishek S
Business Administrator
MARS Cosmetics
Anish Tadimarri
Founder - Klearme
Dr. Ashok Sinha
MD Follicular Technologies Pvt Ltd

The Online edge

Peer-to-Peer Learning
Stay updated on D2C trends and strategies through collaborative learning, networking, brainstorming, and sharing insights with your community peers.
Community Support
Enjoy lifetime access to the exclusive D2C community that helps you find new opportunities and overcome obstacles.
Product launch
Gain invaluable firsthand feedback on your products during our exclusive product launch session, where you'll have the chance to showcase your creations.

The Offline edge

Celebrate your achievements with fellow cohort members and mentors in an exclusive offline graduation ceremony.

An immersive and collaborative experience where you connect  with and learn from mentors, industry-leaders, and fellow learners.
Connecting with other D2C enthusiasts while enjoying delicious food and participating in a fun activity designed to create deeper bonds and lasting friendships.

1200+ people love the D2C Mentorship program…Here’s why

Sukrut Rajadhyaksha
Head - New Products & Strategy - Abbott Nutrition
It was a fabulous experience! Learnt so many things in the past 2 months through course videos, great guest sessions, Q&A and an amazing peer community.
Rajeev Sood
Director - Green Ripples Pvt. Ltd
This has been a great learning curve for us. Got to have eagle eye view of D2C business and simultaneously the micro level understanding of lots of subjects pertaining to the business.. many thanks growth school team for this lovely journey
Aishwarya Jarriwala
Co-founder at St. D’vencé
Highly highly recommended course for any Entreprenuer who’s in the process of either launching a D2C brand or has already launched one. Had a lovely experience throughout the entire 8 weeks tenure.
Durgesh Anand
Product Manager - PhysicsWallah
This cohort gave me alot of learnings which is finally helping me to build my own framework to launch a d2c brand would highly recommend this mentorship program to anyone who is looking to start anything in d2c space !
Shazia Anjum
Founder - Weaves & Knots
Tremendous knowledge sharing. Every module is so important with all practical inputs, A toZ about D2c business is covered. Most important both of them are so accessible and always there to guide and mentor the cohort members.
Robin Chopra
Founder - Detoxie
I say B-School is passé, this was the real learning! Extremely happy to be a part of the cohort. For all the budding entrepreneurs, this is a great great way to learn the do’s, dont’s from people who’ve done it successfully! If you’re looking to be be a D2C entrepreneur, you gotta be a part of one of the future cohorts!
Kinjal Darukhanawala
Former Founder - Wegan Foods
Very generous, kind and supportive mentors. Loved the course, the jamming sessions and live Q and A. It is nice to meet such humble folks from the ecosystem who want to give back and add value on an ongoing going basis. Also, absolutely amazing guest sessions!.
Aditya Dhar
Ecommerce Specialist
Had a awesome experience taking this Completely structured program from start to end, The course have provided the best roadmap for moving any D2C brand. Mentors are easily accessible and give us really good practical insights.

How does this work?

  • Complete the application that takes less than 2 minutes. Make sure you fill it out thoroughly for our admissions team to review and make the decision. 
  • Upon selection, you'll receive confirmation from our admissions team and gain access to reading materials and resources to engage with until the course begins.
On-demand track
  • Dive into the learning content designed by the mentors on running and scaling a D2C brand,  available on-demand, so that you can learn at your convenience. 
Live sessions with mentors / guest sessions
  • Participate in live sessions with industry experts, where you can receive solutions to your business challenges and interact with top D2C brand founders and enablers. 
Hands on approach
  • Apply your learnings immediately to achieve the desired results in growing your D2C brand through assignments
  • Celebrate your achievements at an in-person graduation ceremony with the Growth School community.
Life-long community access

Gain ongoing support from the Growth School Community for testing new SKUs, launching products, and receiving beta user feedback. Stay connected through an interactive WhatsApp group with 1000+ D2C community members.

Why GrowthSchool?

GrowthSchool is where you become the top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

Here are some mind blowing Stats
Avg Rating
Total Learners
Top Startup 2023
Backed by the best
And 80+ Angel Investors like

Guest Mentors

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at  ₹18,000
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  • One year access to weekly program Modules
  • Access to Master classes from previous guest mentors
  • Access to the assignments for each module
  • Invitation to Growth school's offline events and Brunches
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    at  ₹30,000
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    • All the offerings in Starter
    • Access to weekend live classes with the program director
    • Access to Growth School's D2C Community for a year
    • 4- Guest Mentors during the 8-weeks
    • Access to Bi-Weekly Live sessions for 6 months after the intensive program
    • Free Access to Growth School Offline events and Brunches 
    • Access to our ecosystem partners for discounted prices and exclusive offers
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    Elite Club


    at  ₹45,000
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    • All offerings in Premium
    • Life-time access to Growth School's D2C Community
    • Access to Bi-Weekly Live session for 1 year after the intensive program
    • Access to one 1:1 session with one mentor based on their availability
    • Access to AI for founders courses as an add on
    • Access to performance marketing courses as an add on
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    Get the Top 1% Mentors to train your team!
    Invest in the skills & knowledge of your team and unlock new levels of efficiency and innovation where business growth is not just a goal, but an ongoing journey.
    Why learn with GrowthSchool?
    On-Demand video content
    Project driven approach to achieve outcomes
    Access to network of 1000+ learners
    Office hours with Mentors for clearing blockers
    Brands that we have worked with
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    Frequently Asked Questions

    When does the mentorship program start?
    You can find the date of the mentorship program at the top of this page.
    How much does the program cost?
    If selected, you will get the opportunity to become a part of D2C Program and Community by paying the program fee for Starter , Premium or Elite Club as mentioned above.
    Is this a completely live program?
    No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.
    Do I have lifetime access to the content?
    You will have access to the content for 1 year.
    I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?
    You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.
    Would there be a certificate of completion?
    Yes, you will receive a certificate of completion after you complete the entire program and all the projects.
    Apply Now
    💡 This Application takes less than 2 mins.
    Apply Now
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