D2C mentorship Program

Arman Sood

Co-Founder at Sleepy Owl Coffee | forbes 30 under 30

Hey there, I'm Arman Sood, co-founder of Sleepy Owl Coffee and your mentor for this program. I began my journey during my college days when my friend Ashwajeet Singh and I explored various business ideas before stumbling upon the idea of Sleepy Owl Coffee. Passionate about real coffee, we set out to revolutionize India's coffee market with our Cold Brew Coffee. Today, Sleepy Owl Coffee is a thriving brand, backed by notable investors like DSG Consumer Partners and Rukam Capital. Named to the prestigious Forbes 30 Under 30 list, I'm thrilled to share all my learnings and insights with you during this program, and I can't wait to see what we can achieve together.

What will you learn?

Designed and taught by the top 1% D2C brand leaders, you’ll master the essential concepts, proven strategies, and tools to build and scale your D2C brand

Onboarding

Launchpad Essentials

Topics:

Building Your Tribe: Ice Breaker and Networking
Idea to Impact: Validating Your Startup Idea
Power Circles: Group Formation for Collective assignments and problem solvings

Outcomes:

Cultivate a supportive tribe for lasting connections and collaborations.
Transform raw ideas into market-ready ventures with validation techniques.
Harness the collective genius of diverse groups to amplify innovation and growth.

module 1

D2C Landscape Exploration

Topics:

Unveiling Opportunities: Decoding the D2C Ecosystem
Ride the Wave: Seizing Momentum in D2C
Financial Frontiers: Navigating D2C Finances with Finesse

Outcomes:

Discover hidden gems and emerging trends in the D2C terrain.
Master the financial game of D2C, turning numbers into strategic assets.

module 2

Business Model Blueprinting

Topics:

Blueprint for Success: Crafting Your D2C Business Model
Fit to Flourish: Validating Your D2C Model
Profit Powerhouse: Unleashing Unit Economics Mastery

Outcomes:

Architect a blueprint tailor-made for D2C triumphs.
Ensure your model aligns perfectly with market demands and your vision.
Transform your venture into a profit powerhouse with razor-sharp economics.

module 3

Product Excellence Strategies

Topics:

Design that Delights: Crafting Customer-Centric Products
Fortify Your Fortress: Building a Strategic Product MOAT
From Concept to Customer: Navigating Practical Product Development

Outcomes:

Create products that captivate and resonate with your target audience and outperform your competition.
Navigate the product development journey with agility and precision, from idea to market.

module 4

Growth Engine Acceleration: Customer Acquisition

Topics:

Fuel for Growth: Mastering Customer Acquisition Foundations
Scale Smart: Optimizing & Scaling Customer Acquisition Efforts
Tools of the Trade: Harnessing Cutting-Edge Customer Acquisition Tools

Outcomes:

Scale your customer base intelligently and efficiently to fuel expansion with the latest tools and technologies.

module 5

Sales Mastery & Customer Retention

Topics:

Convert Like Crazy: Supercharge Sales with Website Optimization
SEO Secrets: Unlocking Organic Growth & Customer Loyalty

Outcomes:

Transform your website into a conversion powerhouse that drives sales with SEO

module 6

Multi-Channel Expansion & Operational Efficiency

Topics:

Beyond Borders: Expanding Sales with Third-Party Channels
Peak Performance: Maximizing Efficiency Across Channels
Operations Overhaul: Streamlining Order Fulfillment Processes

Outcomes:

Tap into new markets and revenue streams by leveraging third-party channels.
Fine-tune your operations to achieve peak performance and scalability.
Optimize order fulfillment processes for seamless customer experiences and cost savings.

module 7

Financial Mastery & Strategic Growth

Topics:

Financial Fuel: Unlocking the Power of Bootstrap vs. Fundraising
Profits Unveiled: Deciphering P&L Statements for Strategic Growth

Outcomes:

Navigate the critical decision between bootstrapping and fundraising with confidence.
Harness the insights of profit and loss statements to drive strategic decision-making and sustainable growth.

module 8

Ops Efficiency and Customer 101

Topics:

Customer-Centric Organization Design
Designing an organization for scale

Outcomes:

Drive growth and competitiveness in the D2C sector with Customer-centricity
Aligning organizational processes, structures, and culture with customer needs and preferences.
Measure the impact of customer-centric practices on business performance and customer satisfaction.

Beyond 8 weeks...

Nope, it’s not over.

While you’ve mastered the essentials of running a D2C brand, you will continue to elevate your business with exclusive 1:1 mentorship. Supercharge your growth with AI and Performance Marketing courses.

Grow Faster with an Exclusive Community
of 1200+ D2C Founders & Enablers

Tamanna Singh, MD - Uberlux India

Founder - House of Wellness

Satish Negi

Founder & Director
Pipaltree Beverages

Vaibhav Lall

Founder - PixelPay Media

Vinod Kumar

Co-founder - Ayurlife

Sudhir C

Director
Escure Labs Private Limited

Rajneesh Punj

Co-founder & Director
Hampa Wellness Pvt Ltd

Sachin Revankar

Founder - Inspireminds

Avinash Sharma

Co-founder
Shararat Ventures Pvt Ltd

Junisha Malkani

Afplstores

Sandip Kathiriya

Founder
Easysell service Pvt Ltd

Subodh Sharma

Co-founder - Pink Woolf

Priyabrata Das

Ninjacart

Puneet Aggarwal

Founder - Nirogam

Ninad Rajendra

CMO - Cravova Food and Beverages India Pvt Ltd

Adil Qadri

Owner
Adilqadri e-commerce Pvt. Ltd.

Imran Khan

Founder - Hiara

Husaina Dewaswala

Owner - Kraft Cellar

Abhishek S

Business Administrator
MARS Cosmetics

Anish Tadimarri

Founder - Klearme

Dr. Ashok Sinha

MD Follicular Technologies Pvt Ltd

1200+ people love the D2C Mentorship program…Here’s why

Sukrut Rajadhyaksha

Head - New Products & Strategy - Abbott Nutrition

It was a fabulous experience! Learnt so many things in the past 2 months through course videos, great guest sessions, Q&A and an amazing peer community.

Rajeev Sood

Director - Green Ripples Pvt. Ltd

This has been a great learning curve for us. Got to have eagle eye view of D2C business and simultaneously the micro level understanding of lots of subjects pertaining to the business.. many thanks growth school team for this lovely journey

Aishwarya Jarriwala

Co-founder at St. D’vencé

Highly highly recommended course for any Entreprenuer who’s in the process of either launching a D2C brand or has already launched one. Had a lovely experience throughout the entire 8 weeks tenure.

Durgesh Anand

Product Manager - PhysicsWallah

This cohort gave me alot of learnings which is finally helping me to build my own framework to launch a d2c brand would highly recommend this mentorship program to anyone who is looking to start anything in d2c space !

Shazia Anjum

Founder - Weaves & Knots

Tremendous knowledge sharing. Every module is so important with all practical inputs, A toZ about D2c business is covered. Most important both of them are so accessible and always there to guide and mentor the cohort members.

Robin Chopra

Founder - Detoxie

I say B-School is passé, this was the real learning! Extremely happy to be a part of the cohort. For all the budding entrepreneurs, this is a great great way to learn the do’s, dont’s from people who’ve done it successfully! If you’re looking to be be a D2C entrepreneur, you gotta be a part of one of the future cohorts!

Kinjal Darukhanawala

Former Founder - Wegan Foods

Very generous, kind and supportive mentors. Loved the course, the jamming sessions and live Q and A. It is nice to meet such humble folks from the ecosystem who want to give back and add value on an ongoing going basis. Also, absolutely amazing guest sessions!.

Aditya Dhar

Ecommerce Specialist

Had a awesome experience taking this Completely structured program from start to end, The course have provided the best roadmap for moving any D2C brand. Mentors are easily accessible and give us really good practical insights.

How does this work?

Application

Complete the application that takes less than 2 minutes. Make sure you fill it out thoroughly for our admissions team to review and make the decision.

Onboarding

Upon selection, you'll receive confirmation from our admissions team and gain access to reading materials and resources to engage with until the course begins.

On-demand track

Dive into the learning content designed by the mentors on running and scaling a D2C brand, available on-demand, so that you can learn at your convenience.

Live sessions with mentors / guest sessions

Participate in live sessions with industry experts, where you can receive solutions to your business challenges and interact with top D2C brand founders and enablers.

Hands on approach

Apply your learnings immediately to achieve the desired results in growing your D2C brand through assignments

Graduation

Celebrate your achievements at an in-person graduation ceremony with the Growth School community.

Life-long community access

Gain ongoing support from the Growth School Community for testing new SKUs, launching products, and receiving beta user feedback. Stay connected through an interactive WhatsApp group with 1000+ D2C community members.

Ready to get started

Premium

at ₹35,000

Apply Now

Access to weekend live QnA with the co-founder of Sleepy Owl, Bummer, Just Herbs and more
Access to the Exclusive D2C Community for a year
Guest Sessions during the 8-weeks of the program
VIP Access to Growth School Offline events, Town Halls, Brunches and more.
Access to our ecosystem partners for discounted prices and exclusive offers.

Apply Now

Elite Club

Club

at ₹50,000

Apply Now

All offerings in Premium
Life-time access to the Exclusive D2C Community
Access to one 1:1 session with one of the mentors
Access to AI for founders courses as an add on
Access to performance marketing courses as an add on

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Frequently Asked Questions

When does the mentorship program start?

You can find the date of the mentorship program at the top of this page.

How much does the program cost?

If selected, you will get the opportunity to become a part of D2C Program and Community by paying the program fee for Premium or Elite Club as mentioned above.

Is this a completely live program?

No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.

Do I have lifetime access to the content?

You will have access to the content for 1 year.

I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?

You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.

Would there be a certificate of completion?

Yes, you will receive a certificate of completion after you complete the entire program and all the projects.

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Build your Next Million-dollar D2C Brand

In collaboration with

We have helped scale 1200+ D2C Brands and Enablers like

9+ brands from our D2C community made it to the Shark Tank

D2C Market is only GROWING🚀