Learn the new rules of Brand Marketing
to disrupt the online space in just 8-weeks!
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Learn from the industry expert who has managed brands like
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Here's what people say about the course
People we have trained work at :
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Sai Ganesh’s Journey in the Marketing Space
With 14+ years of experience in the brand marketing space, Sai Ganesh is one of India’s brightest marketing minds.
He’s led & grown big brands with the right blend of creativity, innovation & strategy.
Who is this Program for?
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Get Access to the Exclusive Community
In this program, there are marketing professionals and leaders at companies like Dunzo, Amazon Pay, Blinkit, Titan and more, who know the ins & outs of the online space and are there to guide you. Through this community, you can….
Community Accountability
Growthschool fellows collaborate on different projects, find opportunities to learn and grow together while keeping each other accountable.
Get your questions answered on LIVES
Participate in live Q&As, debates, and other healthy contests to drive home the learning.
Learn from world-class marketing leaders
Meet and learn from top rising managers, communication heads, brand strategists, founders from around the world.
Find freelance & job opportunities
The GrowthSchool community includes founders & entrepreneurs who are looking for talented individuals and might help access opportunities for jobs and freelance projects.
Meet Your Program Director
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Ex - Brand Head @ Dunzo
Sai has previously led and grown Zomato Gold (a Zomato premium subscription) in 3 countries.
With over 14 years of experience in the brand marketing space, Sai has worked across Startups, FMCG, Automobile & Lifestyle industries.
He has paved the way for innovation in the Social Media Moment marketing and Push Notifications world.
Guest Mentors who have joined us in the past
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The Glitch
Unlearn the outdated marketing methods to thrive in the digital space
This 8-week cohort based course will help you build successful brands using techniques that are working today!
With the help of real case studies, you will learn the principles of brand marketing, viral marketing, pro-tips & hacks and measuring marketing impact.
Introduction to Brand Marketing
What will you learn:
- New Age Brand Marketing vs Traditional Marketing
- First Principles of Social Media Marketing
- Brand Playbook: KYCCC: Know Your Consumer-Channel-Content
- Metrics to Master
- Leveraging Personal Brands
- Case Study: What not to do with brand marketing: Lessons of failures at Dunzo
Projects you'll be doing:
- Identifying Target Consumers:
-Existing Power Users
-New Volume Users
-New Imagery Users
EPIC Social Media Marketing
What will you learn:
- Secret Sauce of Moment (Topical) Marketing
- Protip: Planning the unplanned
- Hiring the right team
- How to “Viral” & Creating FOMO
- What to learn from Buzzfeed’s content
- Metrics to track (incl. #1 North Star Metric)
- Hacks for IG, Twitter, YouTube, Product/ PNs, Email
- Processes to deliver success!
- Protip: Zero Dollar Marketing
- Case Study: 3 Viral Ads of Dunzo
Projects you will be doing:
- Case Study: Creating a Social Media Calendar
- DUNZO DAILY Campaign teardown
Finding your Brand Purpose & Target Consumer
What will you learn:
- Creating Target Consumer Personas
- Recognizing Functional-Emotional Benefits
- Finding Brand Tension: Pain-points & Insight mining
- Which of the 12 Brand Archetypes is for you?
- Optimal Channel Mix
- Content Strategy framework (Channel-Content-Consumer)
- Brand Purpose & Personality Islands
- Values - Vision - Assets - Tone of Voice - Templates
- Case Study: How the Idea Bank looks like for Dunzo
Projects you'll be doing:
- Build your Target Consumer Persona Profile
- Choose the Brand Archetypes for your brand & Competition brands
How to CMO
What you'll learn:
- Be the top 1% CMO
- Hiring the right team
- Building your Personal Brands
- Processes for Creativity
- Internal Storytelling to Stakeholders
- Measuring Performance
- Unpopular Opinions / Protips
- Building a Consumer-first as Culture
- What to read
- Case Study: The 4 Weekly Meetings
Projects you will be doing:
- Case Study: CRED Campaign teardown
- Make 8 week plan for the 4 meetings Case Study
In-house Brand Team vs. Agency
What you'll learn:
- Pros & Cons
- How to Hire for in-house team
- How to hire an agency
- How to Measure effectiveness
- How to inspire & retain team
- When to use an Agency?
- Fail fast in Marketing
- Offer Building & Ad Optimization Strategies
- Building a Content Engine
Projects you will be doing:
- OKRs for your team
- List of agencies for various needs
“Advertising is Dead” Unlearning Kotler’s Marketing
What you'll learn:
- New rules of marketing
- Frequency vs Quality
- Brand mgmt vs CXO mgmt
- In-house vs External Team
- Authenticity vs Consistency
- Performance Ads vs. Brand Ads
- How to improve CAC with Brand
Projects you will be doing:
- Analyze the most viral pieces content of the year
- Writing Campaign Briefs
Offline Marketing Mix
What you'll learn:
- Offline Marketing: First Principles
- Channel Mix Optimisation
- Measuring Effectiveness
- Importance of Personal Branding
- Hyper-Local Marketing
- 360 Campaign Building
- Protips: Influencer Marketing: ATL of Digital Marketing
- Protips: How to choose Brand Ambassador
Projects you will be doing:
- Offline Channel Mix: Channel hacks
- Choosing Brand ambassador for your brand
Marketing Campaign Breakdown
What you'll learn:
- Campaign breakdown: Dunzo Daily launch Campaign
- Create a One-page Marketing Plan
- TG Persona ( Mapping out the Problem Statement, User Pain points, Insight, Solution, Value Props, Creative)
Projects you will be doing:
- Campaign On One Page (COOP)
- User TG - Pain-points
- Create an Impactful ad
It’s over? Nope!
How does the program work?
Learning online is not fun, engaging and interesting, and one-dimensional but here it is not like that.
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Saturday Evenings
Live Sessions to teach you, answer your questions and help you build viral brands.
Weekly sessions with leading founders, managers & marketing professionals. Get a broader perspective on each topic being taught in Live Sessions.
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This program uses a “flipped classroom” model. In a traditional classroom, you are taught the material live, in the form of lectures. Then, you do the homework on your own.
This program is the opposite.
Here you will get pre-study material curated by Sai Ganesh. The group Live calls is where the expert goes deeper into the topics and you can ask questions.
Learn - Ask Questions - Discuss - Apply And network.
Every week, there will be a live session for you to discuss and share ideas with your peers, and jam on different projects so you can learn while having fun.
You learn and grow best when you are surrounded by like-minded people:
Become part of a community where you can network, share opportunities, and build relations beyond work.
The Process?
Growthschool Brand Marketing Program is an invite-only 8-Week immersive cohort-based program with a life-long community to help you achieve your goals and build relationships.
Application Process
Application Review
Selection
Fellowship Kick-off & Onboarding
Network
Share
Ready to join?
What you’ll get...
And bonuses too...
Here's what people say about Sai
Leher App
“The best part of Sai’s Brand Marketing session was that at the end of it, we had a list of metrics we can now measure performance for team tasks. I would recommend this training for All Founders and All kinds of Marketers. The key highlight from the session was that we were able to get the team on the same page. Great job!
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The Nestery
Sai’s Brand marketing course was no-fluff, only-actionables kind of a session. After the workshop, we knew who our consumers were, who our non-consumers should be, who drove volumes, and who drove imagery. I would recommend Sai Ganesh to any founder or a marketer because it’s useful and a fun way to learn how to market your brand without spending money on IPL :)
FAQs: Here’s everything you may ask...
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Our experts will then review each application to select only the ones who are aligned with our goal and values.
Once selected, you will get the opportunity to become a part of the cohort by paying the program fee.
The GrowthSchool Brand Marketing program is specifically designed to equip you with the latest brand marketing principles, tips that are working today.
You’ll learn #EpicMarketing from an industry leader with 14+ yrs of marketing experience. The one who has disrupted the marketing space and has successfully served brands like Dunzo, Zomato, TVS and more!
In one line, this program will guide you to build, grow and scale successful brands with new rules of brand marketing.
Marketing techniques that used to work in the past don’t work anymore, especially in the ever-evolving digital space.
Now is the perfect time to unlearn outdated marketing methods and learn how to growth hack your brand story to acquire new users and create a distinct brand voice to stand out online.
This program teaches you by deconstructing real-world case studies of viral brand marketing.
Every week you will get access to on-demand content. And on the LIVE calls, you can get all your questions answered in the Q&A sessions.
The LIVE sessions are approximately 90-mins long.
Apart from that, you’ll need to set aside 4-5 hours per week for 8-weeks as you’ll get projects to practically work on.
LIVE sessions will be conducted every Saturday @ 5PM IST over the period of 8-weeks.
The sessions are approximately 60-90 minutes long.
We encourage you to attend all the live calls so you don’t miss out on the “breakout rooms”, where you get to collaborate with fellow marketers & discuss in small Zoom groups.
However, if you’re unable to make it LIVE, you will get access to the session recordings within 48 hours of the call.
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