From beginner to advanced -
Master Brand Marketing to Build Customer Loyalty in just 12 hours

Learn Brand Marketing to understand how to create strong brand identity, crucial for differentiating and succeeding in competitive markets and learn strategies that will help you built customer loyalty, trust and drive business growth.
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12+ hours of Instant Content Access
In-depth knowledge on brand positioning & presence which helps to drive business growth
300+ learners trained
Rated 4.6/5
Limited period offer. Grab now!
Instant Access For ₹9,999
Reserve a seat before March 17, 2021 to unlock Bonuses worth ₹10,000

Raghuveer Nishtala

Ex-Global head of Brand & Marketing
Co-founded Baby Verse
Instructed By
Reserve Seat for ₹499 ₹1,999

Who is this program for?

Mid-Level digital marketing professionals
Working professionals (from data Analytics, Web, UX, Product)
Digital marketers & Marketing professionals
Marketing freelancers
Founders / Marketing agency owners
Digital Marketing Freshers
Social Media Marketers
Students
This workshop is primarily for those who are beginning their journey in poetry, but those who have reached an advanced level can attend it if they want to be reminded of why they began in the first place!
Enhance your business performance today for just ₹9,999 ₹14,999
Reserve a seat before March 17, 2021 to unlock Bonuses worth ₹10,000

What will you learn in the course?

module 1
Overview: State of Brand marketing in the new age
  • What is a brand and what does it mean today?
  • Traditional brands vs New Age brand marketing
  • What are the challenges you need to solve for?
  • Where does the brand fit into the T-shaped marketer's skillset
  • What are the KPIs that you track for your brand
  • What are the elements of a brand
  • Sprint: Feeling in your head: Make a word cloud of a brand
  • Sprint: Coming up with a brand name
  • Sprint: Pick a brand of choice to play with
module 2
Brand Identity: Understanding your brand, audience & competition
  • 4Cs: Culture, Category, Competition, Consumer
  • Target audiences: Knowing who you are talking to
  • Identifying personas in your target audience
  • Competition mapping
  • Arriving at a core insight
  • Sprint: Building User Personas
  • Sprint: 2X2 Map of where a brand stands today
module 3
Brand Identity: Brand Positioning, Archetypes and Pillars
  • Arriving at your positioning
  • Understanding 12 Brand Archetypes
  • Standing for something - Brand Pillars
  • Building a brand book
  • Sprint: Positioning statement generator
  • Sprint: Guess the Archetype
  • Sprint: Picking good ideas Brand sliders
module 4
Brand Presence: Insights, Campaign Planning and Creative Strategy
  • Creating a creative/brand brief
  • Arriving at the big ideas
  • Creative Ideation Framework
  • Building Blocks: Framework for Ideas
  • Arriving at Big Ideas
  • Sprint: Creative Briefing + Spec Ad
  • Sprint: Picking good ideas Brand sliders
module 5
Brand Presence: Channel Strategy
  • Channels and Trends in 2023
  • Brand-channel fit and litmust test
  • POPEYE Channel Strategy Framework
  • Moment marketing
  • Sprint: Pick channels for your brand
module 6
Brand Governance: Measurement, reputation and team building
  • Brand metrics: Impressions, reach, CTR, Thumbstop
  • Online Brand Reputation Management
  • Sprint: Social Listening and Alerts

Here’s what previous mentees say about the program

Sonali Saraogi Singh
Founder & CEO, Feedsmart
As a founder it has helped me understand the meaning of brand, how to create and maintain it. Learnt a a-lot of interesting tools and campaign management.
G. Shyam Narayanan
I was able to understand how one should approach a brand strategy in the right way and all the required set of information that is to be worked with for achieving the best branding goal for a given brand and how a good brand strategy can take the brand a long way.
Abhisek Maharana
Through this program i learn the right way to do brand marketing and gave me a lot of confidence and knowledge to build and leverage the power of brand.
Deepak Sharma
Well, this program helped me in up-skilling myself and gave me a better insight and understanding of brand marketing.
Pooja Pant
Brand Manager at Suraasa
This program helped me understand the value of brand marketing, the do’s and don’ts of it, planning and executing marketing research & campaigns and so much more.
Visakh Dayanandan
Helped me with various Tools and frameworks, that no MBA school would teach me.
Manav Dugar
Head - Marketing Operations at Sutraz
The program was really good. The content way as per the current market and I have learned and unlearned a lot from the course. The assignments were fun and insightful.
It was a great experience learning from such a generous mentor like RV..
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Still Wondering If the Program is for YOU?

Please check all boxes, where your answer is YES!
You have a really small budget and you can’t really afford on brand endorsements
You know how to run ads but lack the strategic expertise to move forward in your journey of brand building
You are a newbie into marketing
Your ads were working before, but now they are not.
You read a lot on the internet, but do not know what works and what doesn't.
As a business owner, you want to buid your brand from scratch
You want to start charging premium rates as a marketing freelancer.
You want to switch from a product/data analytics role to a marketing role
You want to increase revenue generating opportunities and acquire bigger clients
You want transition into an in-demand and profitable career
If you checked ANY of the boxes above, then this program is perfect for you  😁
Enhance your business performance today for just ₹9,999 ₹14,999
Reserve a seat before March 17, 2021 to unlock Bonuses worth ₹10,000

Get the offer while it lasts!

Brand Marketing Self-Paced Program Launch Offer (Save ₹5,000)

9,999
₹14,999
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Enjoy the discounted price of ₹9,999 and save a total of ₹5000
Note: No exceptions would be made beyond the offer price. The prices would go up and no free bonuses
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What you’ll get...

What are the KPIs & elements that you need to track
Understanding your brand audience & Competition
Brand Positioning & building a brand book
Campaign planning & Creative strategy to promote your brand
Brand channel fit - Different frameworks
Brand Crisis Management

Frequently Asked Questions

How does the program work?
It's an Self-Paced program. Once you purchase the program you will get access to it within the next 5 minutes and you can watch all the videos at your own pace and also complete the assignments included in the same.
How will I access the content?
After you purchase the course, you’ll receive an email with all the details. But Here’s how you can access course content:

Step 1: Go to learners@growthschool.io

Step 2: Find the login button on the menu bar and click it. If you are already a GS learner, then just sign in normally and you will find the course under the "My Courses" section. And if this is your first investment in GrowthSchool courses then

Step 3: Click on Forgot Password, enter your email id, and click on "Reset Password"

Step 4: Create a new password: check your email for the password reset link, use that link to create a new password.

Step 5: Now, go to the login page and enter your login credentials.

Step 6: Once you are logged in you will find the course you have bought under the "My Courses" section
I made the payment but didn’t receive any confirmation or email from GrowthSchool, what do I do?
Can I get a refund?
Couldn’t I find this material online for free?
Enhance your business performance today for just ₹9,999 ₹14,999
Reserve a seat before March 17, 2021 to unlock Bonuses worth ₹10,000
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