From beginner to advanced - Master Brand Marketing to Build Customer Loyalty in just 12 hours
Learn Brand Marketing to understand how to create strong brand identity, crucial for differentiating and succeeding in competitive markets and learn strategies that will help you built customer loyalty, trust and drive business growth.
Working professionals (from data Analytics, Web, UX, Product)
Digital marketers & Marketing professionals
Marketing freelancers
Founders / Marketing agency owners
Digital Marketing Freshers
Social Media Marketers
Students
This workshop is primarily for those who are beginning their journey in poetry, but those who have reached an advanced level can attend it if they want to be reminded of why they began in the first place!
Reserve a seat before March 17, 2021 to unlock Bonuses worth ₹10,000
What will you learn in the course?
module 1
Overview: State of Brand marketing in the new age
What is a brand and what does it mean today?
Traditional brands vs New Age brand marketing
What are the challenges you need to solve for?
Where does the brand fit into the T-shaped marketer's skillset
What are the KPIs that you track for your brand
What are the elements of a brand
Sprint: Feeling in your head: Make a word cloud of a brand
Sprint: Coming up with a brand name
Sprint: Pick a brand of choice to play with
module 2
Brand Identity: Understanding your brand, audience & competition
4Cs: Culture, Category, Competition, Consumer
Target audiences: Knowing who you are talking to
Identifying personas in your target audience
Competition mapping
Arriving at a core insight
Sprint: Building User Personas
Sprint: 2X2 Map of where a brand stands today
module 3
Brand Identity: Brand Positioning, Archetypes and Pillars
Arriving at your positioning
Understanding 12 Brand Archetypes
Standing for something - Brand Pillars
Building a brand book
Sprint: Positioning statement generator
Sprint: Guess the Archetype
Sprint: Picking good ideas Brand sliders
module 4
Brand Presence: Insights, Campaign Planning and Creative Strategy
Creating a creative/brand brief
Arriving at the big ideas
Creative Ideation Framework
Building Blocks: Framework for Ideas
Arriving at Big Ideas
Sprint: Creative Briefing + Spec Ad
Sprint: Picking good ideas Brand sliders
module 5
Brand Presence: Channel Strategy
Channels and Trends in 2023
Brand-channel fit and litmust test
POPEYE Channel Strategy Framework
Moment marketing
Sprint: Pick channels for your brand
module 6
Brand Governance: Measurement, reputation and team building
Brand metrics: Impressions, reach, CTR, Thumbstop
Online Brand Reputation Management
Sprint: Social Listening and Alerts
Here’s what previous mentees say about the program
Sonali Saraogi Singh Founder & CEO, Feedsmart
As a founder it has helped me understand the meaning of brand, how to create and maintain it. Learnt a a-lot of interesting tools and campaign management.
G. Shyam Narayanan
I was able to understand how one should approach a brand strategy in the right way and all the required set of information that is to be worked with for achieving the best branding goal for a given brand and how a good brand strategy can take the brand a long way.
Abhisek Maharana
Through this program i learn the right way to do brand marketing and gave me a lot of confidence and knowledge to build and leverage the power of brand.
Deepak Sharma
Well, this program helped me in up-skilling myself and gave me a better insight and understanding of brand marketing.
Pooja Pant Brand Manager at Suraasa
This program helped me understand the value of brand marketing, the do’s and don’ts of it, planning and executing marketing research & campaigns and so much more.
Visakh Dayanandan
Helped me with various Tools and frameworks, that no MBA school would teach me.
Manav Dugar Head - Marketing Operations at Sutraz
The program was really good. The content way as per the current market and I have learned and unlearned a lot from the course. The assignments were fun and insightful. It was a great experience learning from such a generous mentor like RV..
Reserve a seat before March 17, 2021 to unlock Bonuses worth ₹10,000
Meet your trainer:
Deepan Siddhu
Ex-Director Digital Marketing
I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I've helped include: Amazon, Dell, AirAsia
I have worked with brands like
Get the offer while it lasts!
Brand Marketing Self-Paced Program Launch Offer (Save ₹10,000)
₹9,999/-
₹19,999
Enjoy the discounted price of ₹9,999/- and save a total of ₹10,000
Note: No exceptions would be made beyond the offer price. The prices would go up and no free bonuses
What are the KPIs & elements that you need to track
Understanding your brand audience & Competition
Brand Positioning & building a brand book
Campaign planning & Creative strategy to promote your brand
Brand channel fit - Different frameworks
Brand Crisis Management
Frequently Asked Questions
How does the program work?
It's an Self-Paced program. Once you purchase the program you will get access to it within the next 5 minutes and you can watch all the videos at your own pace and also complete the assignments included in the same.
How will I access the content?
After you purchase the course, you’ll receive an email with all the details. But Here’s how you can access course content:
Step 2: Find the login button on the menu bar and click it. If you are already a GS learner, then just sign in normally and you will find the course under the "My Courses" section. And if this is your first investment in GrowthSchool courses then
Step 3: Click on Forgot Password, enter your email id, and click on "Reset Password"
Step 4: Create a new password: check your email for the password reset link, use that link to create a new password.
Step 5: Now, go to the login page and enter your login credentials.
Step 6: Once you are logged in you will find the course you have bought under the "My Courses" section
I made the payment but didn’t receive any confirmation or email from GrowthSchool, what do I do?
Well, in most cases this should not happen. Make sure you give us 5-10 minutes in case you don’t receive any emails right away. Even then if you don’t receive anything from us, then please write to [email protected] and our support team will clarify your problems in 24-48 hours.
Can I get a refund?
No, currently we don’t have a refund policy.
Couldn’t I find this material online for free?
Yes, the internet is full of information but too much information can confuse and overwhelm you.The information on the internet is littered with excellent advice about performance marketing. With that said, the majority of what you find online is superficial.I
t’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.
Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn strategically.
Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.
This program is created by REAL practitioners, who understand the topic to its depth.