From beginner to advance: Learn B2B Marketing in just 6 Hours

✨ Get INSTANT ACCESS to 6+ hrs of exclusive content to learn how to crack high ticket enterprise accounts
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6+ Hours of Instant Content Access
1000+ learners trained
In-depth knowledge on IAB, ABX and ABM
Rated 4.7/5
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Instant Access For ₹1,999
Reserve Seat for ₹499 ₹1,999

This program is for you if you are...

B2B marketing professionals
Marketing agency owners
Entrepreneurs / Founders
Anyone else interested in B2B industry
This workshop is primarily for those who are beginning their journey in poetry, but those who have reached an advanced level can attend it if they want to be reminded of why they began in the first place!
Start Learning for Rs.1,999 ₹4,999!
Reserve a seat before March 17, 2021 to unlock Bonuses worth ₹10,000

Why join the B2B Marketing Program

INSTANT ACCESS to 6+ hours of content
Access to an Experienced Mentor
Step Towards Your Dream Role as a B2B Marketer

Here's what our alumni say about the program

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What will you learn in the program?

module 1
New age demand generation & content marketing models
  • What the B2B landscape looks like today
  • How the marketing organisations have changed to build customer trust
  • How to build a revenue marketing plan for your business
  • Prospect community and influencer marketing
  • LinkedIn live and events tech stack
  • What is an industry advisory board (IAB) and how to build one?
  • What is account based experience (ABX)?
  • ABX funnel and intent specifics
  • ABX workflow and Processes
  • The ABX Tech Stack
  • Content Marketing for B2B Businesses
  • How to pick the right content strategy archetype
module 2
Account based marketing (ABM)
  • What is Account Based Marketing?
  • Traditional Marketing vs Account Based Marketing
  • What is the ABM strategy focus
  • Key Objectives of ABM
  • The 6 step ABM Process
  • Supercharge ABM strategy with 6Sense
  • Prepare your target account list (TAL)
  • Intent specific approach to content
  • Campaign orchestration - high vs low touch
  • Measure account engagement and growth
  • Optimise your ABM strategy and scale
  • Prepare your target account list (Content Marketing for B2B Businesses TAL)
  • Account Based Marketing for a FinServ Firm!
module 3
Demand generation via thought leadership
  • The making of a great demand generation team
  • The metrics beyond MQLs, SQLs and SALs
  • Your next big demand generation campaign - an example!
  • The most common demand generation pitfalls and how to address them
  • A step by step process to define personas
  • The Demand Generation Framework
  • Converting and Optimising existing in-market demand
  • Lead Scoring
  • Demand Gen vs Lead Gen
  • Lead Gen via Thought Leadership - an example!
  • Your Demand Gen Tech Stack
  • Case Study : Offline Event for B2B business
module 4
B2B content marketing
  • Key elements of a successful content marketing campaign
  • Storytelling for B2B businesses
  • Example of AIDA, 4P and BAB storytelling
  • Where to find your next great content piece?
  • How to make users create content for you?
  • Content Marketing - B2B vs B2C
  • Building a content creation framework
  • Your Content Marketing Tech Stack
  • Integrating video in your content marketing strategy - why, what, how?
  • Prioritising SEO and SEM - how to start?
  • Content Marketing org structure
  • KPIs and metrics to track
  • Creating content clusters and topic profiles
  • UTM tracking for your content performance
  • Modern marketing model
  • Unlock data driven marketing impact
  • Examples of Video integration in your B2B Marketing Strategy
module 5
Industry advisory board (IAB)
  • What is an IAB and how does it fit into the larger VOC?
  • When and why to start an IAB program?
  • How do you select the right board members?
  • Step by step process to start an IAB
  • Agenda on IAB Days, Key Objectives & Meeting Prep
  • Examples of successful IABs
  • How to measure ROI
module 6
Build a career in B2B!
  • Skills that companies look for?
  • Which are the domains in B2B Marketing they you can get into?
  • Where to look for opportunities?
  • How to identify the right opportunities?
  • Guidance for interview preparation

Get the offer while it lasts!

B2B Self-Paced Program Launch Offer (Save ₹3,000)

Enjoy the discounted price of ₹1,999 and save a total of ₹3,000
Note: No exceptions would be made beyond the offer expiry date. The prices would go up and no free bonuses
Start learning for ₹1,999 ₹4,999!

What you’ll get...

Learn from experts who are already at the bleeding edge of all innovations in B2B marketing.
Instant Access to the 6+ hours of content curated by experts in B2B marketing
Lifetime access to the pre-reads, curriculum, and training material.
In-depth knowledge on IAB, ABX and ABM
Difference between Traditional Marketing vs Account Based Marketing
Demand Generation via Thought Leadership
New Age Demand Generation & Content Marketing Models

Frequently Asked Questions

How does the program work?
It's an Self-Paced program. Once you purchase the program you will get access to it within the next 5 minutes and you can watch all the videos at your own pace and also complete the assignments included in the same.
How can I access the program?
After you purchase the program, you’ll receive an email with all the details. But Here’s how you can access program content:

Step 1: Go to

Step 2: Find the login button on the menu bar and click it. If you are already a GS learner, then just sign in normally and you will find the course under the "My Courses" section. And if this is your first investment in GrowthSchool programs, then

Step 3: Click on Forgot Password, enter your email id, and click on "Reset Password"‍

Step 4: Create a new password: check your email for the password reset link, use that link to create a new password.‍

Step 5: Now, go to the login page and enter your login credentials.‍

Step 6: Once you are logged in you will find the programs you have bought under the "My Courses" section
I made the payment but didn’t receive any confirmation or email from GrowthSchool, what do I do?
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