Join the Waitlist

Learn How to
Grow Your App Organically
with Ex-Business Head of Google Play

Join India’s first cohort-based program to help you engage, retain and monetise your app organically on
Google Play Store

To Be Decided

Brands that Kanan has advised

This program is for anyone who wants to…

Check all the boxes where your answer is YES!

Get thousands of people to download and use your app organically
Dominate your niche by improving your app store ranking and conversions
Track & Increase your App Engagement metrics
Design & Run experiments on your app to retain users
Bring back & re-engage users who left your app in the past
Use monetisation frameworks used by multi-million dollar brands

If you checked ANY of the boxes above, then this
program is perfect for YOU!

Key Highlights of the Program

Learn the key steps to build & release a High-Quality App
Grow your organic conversion rate and Daily/ Weekly/Monthly Active Users
Best practices to ensure users keep coming back to the app and minimise churn

Program Overview

6-week App growth program where you’ll learn everything you NEED to know.
From understanding ASO to monetising your app,
you’ll learn everything to grow your app!

Week 0

Kickoff Week

  • Learn exactly how to make the most out of this program in 6 weeks.
  • Get to know the people you are learning with through ice-breaker sessions.
  • Interact in the community and make friends to learn with for the next 6 weeks.
Week 1

Introduction & ASO

  • Introduction to the mentor & the course
  • What is ASO?
  • Sources of Install on the App Store
  • Improve Conversion Rate on the Play Store
  • Store Listing Experiments
  • What is App Quality?
  • App Performance & Stability (App Vitals)
  • App Design
  • What’s New on Android?
Week 2


  • Running different kinds of tests
  • Prototyping
  • Closed, Alpha & Beta Testingg
  • Pre-launch report
  • User Onboarding
  • App Bundles
  • Optimizing for low-end devices
  • Notifications
  • Android Permissions
  • Define Success Metrics
  • User Feedback: Ratings & Reviews
Week 3


  • Getting Organic Growth
  • Play Store Featuring
  • Running App Experiments
  • 7 Key metrics to track
  • App Data and Analytics
  • Performance Reports
  • Launching in New Markets
Week 4


  • Using data to engage better
  • Disengage to re-engage
  • Behavioral Design
  • Simplify the App Journey
  • Engaging on the Users Terms
  • Choice Architecture  
  • App Gamification
Week 5


  • Removing barriers for engagement
  • Personalization
  • LiveOps
  • RAMP framework
  • Re-engaging lost users
Week 6


  • Pricing
  • Freemium
  • Premium
  • IAP
  • Ads
  • Commerce
  • Forms of Payment
Beyond 6 weeks...

It’s over? Nope!

While the program is done and you learned everything about growing your app, you will learn and build it together with other fellows and stay connected for life through our community.

Still, wondering if this program is for you?

Founders & Entrepreneurs
Product Managers
Growth Marketeers
App Marketing team
App Design and Development team
App GTM and Strategy team
Or anyone who has a published app on Play Store.

Learn from the expert

Kanan Rai

Head of Partnerships, Razorpay
Ex - Business Head, Google Play

Kanan has spent the last 13 years at Google!

She has been an advisor to CXOs of top digital brands globally including Flipkart, PayTM, Zomato, Swiggy, Zee5, Hotstar, Myntra, Byjus, Ola, MakeMyTrip, Airtel, Times Group, Yashraj Films, MX Player, etc,

She was the founding member & lead for 2 major multi-million dollar businesses for Google in India, leading business, strategy, and execution. She has won several awards for her transformative launches.

Kanan has expertise in content, distribution, design, quality, digital growth, and overall health of digital platforms. She has spoken at over 100 events globally advising companies on building and growing their online footprint.

Be a part of the Community

Growing your app organically can be tough. In our program, there are founders and operators at companies like Google, Canva, HealthifyMe, Koo, etc who understand your challenges and are there to support you.
Through this community, you’ll never feel alone in your app growth journey again!

Improve your Organic App growth knowledge

Jam together and refine your thesis and strategies to make app grow sustainably.

Build a High Quality App

Discover what makes high-performing apps, what metrics to track and how to provide a seamless user experience.

Connect & Collaborate for growth

Growthschool Fellows collaborate on different projects, problem statements, and also find business partners in the community.

Make Money from your App

Learn the Best App Monetization Methods and techniques and grow your revenue.

How does the program work?

Learning online is not fun, engaging and interesting, and one-dimensional but here it is not like that.

6 Live Sessions

Saturday Mornings
Live Sessions are where Kanan will teach you, answer your questions and help you grow your app organically.

6 Guest Sessions

Weekly sessions with Industry experts to learn from different people and a broader perspective on each topic being taught in Live Sessions.

On-Demand Video & Study Material

This program uses a “flipped classroom” model. 

In a traditional classroom, the teacher teaches you the material live, in the form of lectures. Then, you do the homework on your own.

This program is the opposite.

You will get pre-study material curated by Kanan. The group Live calls are a place to go deeper into those topics and ask questions..


Getting insights on how to improve your app performance is not an easy task.

Hence every week, there will be member's App Spotlight sessions for you to showcase you app and get actionable insights to improve the overall performance of your app. Share ideas with your peers, and jam on different problem statements so that you can meet people and learn together.

Community for Lifetime

You learn and grow best when you are surrounded by like-minded people:

You will be made part of a community where you can network, share opportunities, and build relations.

How it works?

Growthschool App Growth is an invite-only 6-Week immersive cohort-based program with a life-long community to help you achieve your goals and build relationships.

Application  Process

Fill out the application form to apply for the Program

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values. 


Successful candidates will receive an email.

Fellowship Kick-off & Onboarding

Welcome to the 6-week madness, to learn, and hit your goals.

Build Relations

Meet & network with your fellows

Grow together with the Community

Share your learnings, experience and insights with your peers

Get Access to Masterclasses By

Innovation and Retention
Anjan U. Bhojarajan
Chief Business Officer
Testing & API First
Preetham M
Head of Product
Growing despite competition
Mayank Bidawatka
Ecosystem Trends
Ramanujam Pobbisetty
Country Lead - India
Khushboo Maheshwari
GM International Expansion
Growth and Monetize your users
Renee Psomadelis
Growth Marketer

Program Details

We combine an extraordinary network of Industry experts, a world-class curriculum, and access to an exclusive community to help you achieve your goals and also form lasting relationships through this program.

If this is something that excites you Fill out the form below.

Ready to join?

FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
Join the Waitlist

What you get:

Access to a powerful community of Industry experts, founders, and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have worked in prominent startups and companies

FAQs: Here’s everything you may ask...

What is this program about?
If you are someone looking to grow your app without massive investments, learn the inside tips and techniques to capture your audience and monetise your app., this program will help you strategise your app journey.
Kanan was the founding member of 2 major multi-million dollar businesses for Google in India, leading business, strategy, and execution. She has helped several businesses plan and execute their app growth strategy.
Kanan will teach you how to build kickass strategies for sustainable and organic app growth.
How much does the program cost?
If your application is selected, we will invite you for a short interview and depending on your requirements, we will share the program fees with you.
What happens after I apply for the program?
As soon as you press the ‘Apply Now’ button, you’ll be required to fill out the application form to apply for the ‘App Growth’ program.
Our experts will then review each application to select only the ones who are aligned with our goal and values.
Are there any prerequisites for this program?
This program is beneficial for individuals and businesses who already have an app or are in the process of making one and are looking to grow it organically. 

When do the live group calls & guest sessions happen?
The program has six live Zoom sessions with Kanan and six guest sessions with other experts across six weeks. Program recordings and notes from the live sessions will be available within 24 hours for those who can’t attend live.
What if I can’t make the live sessions?
GrowthSchool App Growth Program is designed to work with your schedule.  We  encourage you to attend the other live calls, but it’s not a problem if you can’t. Program recordings and notes from the live sessions will be available within 24 hours for those who can’t attend live.
The main thing you’ll miss is the “breakout rooms”, where fellows give feedback & discuss in small Zoom groups.
I don't have an app yet  — is this program right for me?
No, this program is not for everyone.
This program will not teach you how to build/develop an app. 
This program is designed to help individuals and teams who have an app and want to understand ways to build an app for sustainable growth.
How much access do I get to Kanan?
We can’t promise that she will reply to every single message, but she will be active during the live sessions.
She will answer questions, provide feedback, and share his private notes to address common pain points.
What deliverables will I walk away with?
This program is all about taking action.

It’s about giving you the foundation to accelerate your app growth by taking strategic decisions..
By the end of the program, you will know
- Build a Higher Quality App
- Increase Organic Downloads & Conversions
- Grow Your DAU/ MAUs
- How to Deep Dive into Your App Data and Make Sense of it
- How to Make Money from your appIncrease User Engagement and Keep them coming back
- Improve App ratings
- How to Design App Experiments

Beyond the tangible items, you’ll also leave with new friends and connections from around the world. GrowthSchool alums are a growing and visible presence on social media around the Internet.
How much time can I expect to spend on the program each week?
At least 5-6 hours per week, for the 6 weeks of the program.
This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be 90 minutes long.
They’ll take place on Saturday mornings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program of five weeks. 

Couldn’t I find this material online for free?
You will find multiple resources online to demystify the concepts of growing your app. But in this program, you will get exclusive access to your mentor and industry experts who have already grown and monetised apps on a large scale. They will share their experience, checklists, and hacks that you will not get online. 
GrowthSchool’s App growth program is designed in a systematic way to declutter the noise and give you a clear and crisp way to organically grow your app. 

What’s included with the program?
This program takes place online, so no travel is required.

With your tuition, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you’ll interact with your batchmates.

You’ll retain access to the program materials and community indefinitely after the program ends.